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Empower Your Business: The Advantages of Partnering with a Certified Women’s Business Enterprise‍

by Samantha Hadden

In today’s increasingly competitive and dynamic business world, diversity is more than a buzzword—it’s a powerful business strategy that can propel your enterprise to unprecedented heights. This is where partnering with a Certified Women’s Business Enterprise (WBE) can add a fresh perspective to your operations and unlock unique opportunities and growth. The initiative can get you ahead by bolstering your company’s reputation, expanding your customer base, and promoting social responsibility. Sounds appealing? This is the undeniable advantage of aligning your business with a Certified Women’s Business Enterprise. 

Certified Women’s Business Enterprise

Certification as a WBE requires that the business is at least 51% owned, controlled, and managed by women. The Women’s Business Enterprise National Council (WBENC) and its 14 partner organizations are the authorized certifiers of women-owned businesses in the United States. The certification process includes a thorough review of the business, coupled with a site visit to ensure women’s ownership and control.

The certification brings visibility, credibility, and access to a vast network of potential partners and clients who recognize the value of doing business with women-owned entities. Becoming a WBE is more than just a certification—it’s about joining a community of like-minded entrepreneurs committed to promoting diversity and inclusivity in the business world through inclusive educational programs and unique networking opportunities. 

National Vending is a Women’s Certified Women’s Business Enterprise (WBE) that works with the objective of supporting the entrepreneurial growth of Minority and Women’s Business Enterprise (MWBE) within the communities we serve. 

Benefits Of Partnering with a Certified WBE

The benefits of partnering with a certified WBE are manifold. Here’s how a partnership with National Vending can benefit you: 

  • A key advantage is a potential for improved financial performance. Studies have shown that companies that embrace diversity tend to outperform their peers. They exhibit better financial performance, higher employee engagement, and greater customer satisfaction.
  • A recent Harward Study states that employees of firms that embrace diversity are 45% likelier to report a market share growth over a previous year and 70% likelier to report that the firm they represent has captured a new market. 
  • A study by the Hackett Group shows that working with a certified women-owned business increases overall profitability, with companies registering an ROI of up to 130%. 
  • A Paterson Institute study found that, for International Economics and EY, having at least 30% of women minimum in leadership positions increases the net profit margin of a company by 6%. 
  • More than 67% of job seekers assess a company’s diversity while evaluating job offers. 
  • Being a WBE partner firm entitles you to access supplier diversity and procurement executives at hundreds of major corporations across the U.S., which includes federal, state, and local government entities that accept WBENC Certification.
  • As the Federal Government aims to award at least 5% of federal contracting dollars to women-owned businesses every year, you can reduce your overall costs and spend it instead on long-term goals. 
  • Many federal and state agencies have set aside contracts for certified WBEs, and many corporations have supplier diversity programs that prioritize doing business with diverse suppliers. By partnering with a WBE, your business can gain a competitive edge in securing these lucrative contracts.
  • Partnering with a WBE can unlock new networking opportunities. WBEs are often part of larger networks of women entrepreneurs and business leaders, providing access to a wealth of expertise and potential partnerships. Partners can enjoy access to networking events and programs, executive education, capacity development programs, etc. These networks can open doors to new business opportunities and collaborations, broadening the horizons of your business.
  • The federal government offers several tax incentives for WBE partners. 

National Vending offers you these benefits (and a lot more).

Advantages of Diversity in Business Collaboration

The advantages of diversity in business collaboration cannot be overstated. A diverse business partnership brings together different perspectives, ideas, and experiences, fostering a culture of creativity and innovation; it takes different minds to be innovative. Diverse teams are more likely to question the status quo, challenge assumptions, and come up with novel solutions, driving competitive advantage.

Moreover, diversity in business collaboration can enhance decision-making. With a diverse team, you have a broader range of viewpoints to consider, leading to more thorough and balanced decisions. This can lead to better business outcomes and risk management. In addition, it can improve workplace culture. It fosters a more inclusive and respectful environment where all voices are valued and heard. This can lead to higher employee engagement, job satisfaction, and retention, all of which contribute to a thriving business.

The Power of Inclusive Business Partnerships

Partnering with a Certified Women’s Business Enterprise is more than a strategic business decision—it’s a commitment to diversity, inclusion, and social responsibility. It’s about recognizing the immense value that diverse perspectives bring to business and leveraging this diversity to drive innovation, growth, and success.

By embracing inclusive business partnerships, businesses can tap into new markets, enhance their corporate image, and foster a culture of innovation. They can also unlock many benefits, from improved financial performance and access to government contracts to new networking opportunities.

In the rapidly evolving business landscape, the power of inclusive business partnerships cannot be underestimated. By aligning with a Certified Women’s Business Enterprise, businesses can empower their growth and success and contribute to a more diverse and inclusive business world. After all, diversity is more than a buzzword—it’s a catalyst for growth, innovation, and success. National Vending can be a motivation that cares for your growth and success. Get in touch with National Vending today and learn about how our services can elevate your business.


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